Premium wine trade investment firm Activequity has become the majority shareholder of Scotland-based importer Alliance Wine. Management at Alliance retain a significant stake in the company.
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Alliance Wine has bolstered its brand, marketing and fine wine teams with the appointment of Jean Wareing MW (pictured) as head of buying, brand & technical, while also creating three additional new roles.
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Bodega Cuatro Rayas from DO Rueda has joined Alliance Wine’s Spanish portfolio, handing over the reins to the distributor to oversee the UK’s independent off-trade and on-trade channels as well as the national off-trade.
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Alliance Wine has announced a partnership with The Drinks Trust, to help provide care and support to people within the drinks industry.
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